The ecolabel has paid off in DGI
As one of the 21 hotels that received the Green Key certificate in 2021 in Denmark, the DGI Byen hotel and conference centre is already benefiting from its decision of becoming a greener establishment.
That is the opinion of Jesper Bremholm, the CCO of DGI Byen, who participated in the last of four Energitrim workshops organised by Sustain in January 2022.
The last Energitrim workshop focused mainly on the importance of the Green Key certificate for hospitality businesses and the necessary steps for obtaining the eco-label.
DGI Byen´s CCO explained that the ecolabel has not only helped the company to improve its environmental standards but also allowed DGI Byen to sell more.
Moreover, Jesper Bremholm considers that the environmental work initiated through the Green Key certificate has allowed the hotel to better include both guests and employees in this new green strategy.